Question 1

How many sauna venues are in the United States?

Accepted Answer

There are 5,174 verified sauna and cold plunge venues across 50 states and 2,069 cities in the United States as of 2025.

Question 2

Which states have the most sauna locations?

Accepted Answer

California leads with 655 venues, followed by Texas (509) and Florida (389). The top 10 states account for a significant portion of all sauna venues nationwide.

Question 3

What are the most popular sauna chain brands?

Accepted Answer

HOTWORX is the largest chain with 422 locations, followed by Palm Beach Tan (324) and 24 Hour Fitness (180). There are 26 unique chain brands operating 1,700 chain venues nationwide.

Question 4

What types of sauna services are available?

Accepted Answer

The industry offers 4,874 infrared sauna locations, 2,032 traditional saunas, 1,154 cold plunge facilities, and 1 mobile sauna services across the United States.

Question 5

How many sauna venues are chain-owned vs independent?

Accepted Answer

1,700 venues (33%) are part of chains, while 3,474 venues (67%) are independently owned and operated.

Question 6

Which cities have the most sauna venues?

Accepted Answer

Sauna venues are distributed across 2,069 cities nationwide, with an average of 2.5 venues per city. Major metropolitan areas typically have the highest concentration of sauna and cold plunge facilities.

Cold Plunge & Sauna Statistics 2025

Service Type Breakdown

Chain Statistics

Top Chains by Venue Count

Top Cities by Venue Count

Top 10 States by Venue Count

Industry Insights